You hear the advice from a huge number of people, hit the big things 1st, focus on the biggest bang for the buck, don't sweat the small stuff. Yet the thing that people forget, it's all small stuff, until it's not! Big stuff starts out as small stuff, then it grows, it feeds waste or lack of accountability or poor company culture and it grows then ...

Volume is the solution, volume will make you more productive, volume will reduce costs. That's the goal, reduce costs and send more money to the profit line. The more you can spread your set up costs over a larger run (like spreading jam on toast) the cheaper things will be and the more profit you will make. Problem solved.. just make more! Except,...